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  • 1896

    Joseph Stern opens the first Sterns store in Johannesburg

  • 1898

    Sterns becomes the 'Home of the Flawless Diamond'

  • 1969

    Sterns opens in Adderley Street with a wedding ring giveaway

  • 1976

    Miss World, Anneline Kriel is the face of Sterns

  • 1977

    We reach the 'Top 100 Companies' List.

  • 1978

    Our first 'Girl in a Million', Debbie Kearns is crowned

  • 1979

    The Sterns Star, weighing 223.60ct is discovered at Du Toits Diamond mine.

  • 1987

    Sterns joins The Foschini Group family.

  • 1992

    Amy Kleinhans opens our PE store.

  • 1998

    Madiba chooses Sterns for Graca.

  • 2000

    Our new logo is born.

  • 2002

    The launch of The Secret Diamond Collection

  • 2007

    We open our 120th store.

  • 2016

    Sterns celebrates 120 years of keeping our promise.

+ add your memory
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tell your story

For 120 years Sterns has been at the start of your journey. Our philosophy is built around sharing your joy and being there for all of life's special occasions.

We want to hear all those precious memories - whether it's a birthday, a romantic proposal, a special anniversary, the birth of your children or simply the joy of giving for no reason.

We want to share in and celebrate all of life's significant moments.

So:

  1. Add your memory (and add a special photo)
  2. Drop your pin (tell us where it took place)
  3. Add your details
  4. And be part of Sterns 120-year journey.
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add your memory

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drop your pin

Find the location where your memory took place and click on the map to drop your pin.
Drag the pin to reposition it. Please drop a pin to let us know where your memory took place (required)

tell us about yourself

thank you

Thank you for sharing your memory and becoming part of our journey.
Your memory has been added to the many others from all around South Africa.

Share your memory:

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CSI

SEND A GIFT SUGGESTION
THIS FESTIVE SEASON!

Browse our website in search for that perfect gift for a
loved one. Once you find it, gift it, and send it off.


By doing so, you and your loved one stands the chance
of winning a R 1 500 Sterns gift card towards buying
that ultimate Christmas gift.

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